Jacqueline is a writer/copywriter, editor, and content strategist focused on the intersection of food, culture, identity, and travel.
She’s currently working on all things content at Journy. Before that, she was building out the brand voice for HelloFresh during a period of rapid growth—one that landed them in the #1 spot globally in the meal kit category. And before THAT, living in France for eight months (after graduating from Boston College) to teach English and take full advantage of the country’s vibrant gastronomic culture.
Her work spans print, social (paid/organic), email, web/UX, long and shortform blog, packaging, and radio.
When she’s not experimenting with new recipes, she can be found FaceTiming her dog, reading for the one-too-many book clubs she’s a part of, or blogging over at onetasteatatime.com.
Some humble brags…
As a creative storyteller with an eye for data, Jacqueline appreciates a good A/B test *almost* as much as the Oxford comma. It also means she’s been interviewed for various podcasts, webinars, and case studies. Because everyone loves an English major that can analyse a spreadsheet.
- Adweek Webinar (January 2018) — Make Your Content Sing: What Marketers Can Learn From Publishers
How HelloFresh uses content to attract, engage, and retain customers in an increasingly saturated market
- eCommerce MasterPlan Podcast (March 2018) — Content Marketing Special
The role of data in informing content strategy, as well as the innovative ways HelloFresh uses quizzes to engage customers.
- Parse.ly Case Study (April 2018) — HelloFresh: Standing out in a market with too many cooks
How HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for customers.
- The Center of Attention Podcast (June 2018) — This Data Will Make You Hungry, With HelloFresh
Overarching trends in the food industry and data-driven content strategy.