About

Hi there, thanks for stopping by.

A little bit about me…

As the first copywriter at HelloFresh, I have had the unique privilege of building the brand’s ownable tone of voice during a period of rapid growth — one that has landed us in the #1 spot globally in the meal kit category. My work spans print, social, email, web/UX, long and shortform blog, and packaging.

Some humble brags…

As a creative storyteller with an eye for data, I have been interviewed on various podcasts and webinars. My work has also been featured in select case studies.

  • Adweek Webinar (January 2018) — Make Your Content Sing: What Marketers Can Learn From Publishers
    How HelloFresh uses content to attract, engage, and retain customers in an increasingly saturated market
  • eCommerce MasterPlan Podcast (March 2018) — Content Marketing Special
    The role of data in informing content strategy, as well as the innovative ways HelloFresh uses quizzes to engage customers. 
  • Parse.ly Case Study (April 2018) — HelloFresh: Standing out in a market with too many cooks
    How HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for customers.
  • The Center of Attention Podcast (June 2018) — This Data Will Make You Hungry, With HelloFresh
    Overarching trends in the food industry and data-driven content strategy. 

Before HelloFresh…

I graduated from Boston College in 2015 with a BA in English Literature and a minor in French. After living in France for 8 months to teach English and take full advantage of the country’s vibrant gastronomic culture, I moved to New York City to work as a copywriter for HelloFresh.

When I’m not experimenting with new recipes, I can be found walking my dog, reading, or blogging over at onetasteatatime.com.