About

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Jacqueline graduated from Boston College in 2015 with a BA in English Literature and a minor in French. After living in France for 8 months to teach English and take full advantage of the country’s vibrant gastronomic culture, she moved to New York City to work as a copywriter for HelloFresh.

As a creative storyteller with an eye for data, Jacqueline has been interviewed on various podcasts and webinars. Her work has also been featured in select case studies.

  • Adweek Webinar (January 2018) — Make Your Content Sing: What Marketers Can Learn From Publishers
    How HelloFresh uses content to attract, engage, and retain customers in an increasingly saturated market
  • eCommerce MasterPlan Podcast (March 2018) — Content Marketing Special
    The role of data in informing content strategy, as well as the innovative ways HelloFresh uses quizzes to engage customers. 
  • Parse.ly Case Study (April 2018) — HelloFresh: Standing out in a market with too many cooks
    How HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for customers.

When she’s not experimenting with new recipes, Jacqueline can be found walking her dog, reading, or blogging over at onetasteatatime.com.

Previously, Jacqueline has interned at Oxford University Press, Rodale Wellness, and Penguin Random House.

 

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