HelloFresh partnered with Secret Food Tours to promote four internationally-inspired Global Eats recipes. Each time customers ordered one of these meals off the menu, they were entered for the chance to win an all-expenses paid trip to Hong Kong, Hanoi, and Bangkok along with a food walking tour in each city.

To promote the partnership, we played off the notion of step-by-step as a way to tie our simple, 6-step recipes to the walking tours.

Step-by-step recipes that’ll have you stepping (literally) all around the world.

Step-by-step ; country-by-country ; week-by-week

Landing Page

Email