Elektra Health is on a mission to smash the menopause taboo by empowering women with evidence-based education, care, and community.

Ahead of their re-brand, I was tasked with re-writing the website copy (homepage, About Us, Services, Community) in addition to working with a team of doctors to develop content for 34 symptom pages and various pillar blog posts. The challenge? Lean heavily into science while remaining accessible. No one wants all doom and gloom. But we want the facts.

Web

Long-form pillar content: symptom pages

• Acne
• Anxiety
• Bloating
• Brain Fog
• Brittle Nails
• Burning Mouth
• Decreased Libido
• Dizziness
• Depression
• Dry, Itchy Skin
• Fatigue
• Gum Problems
• Hair Loss
• Headaches
• Heart Palpitations
• Hot Flashes
• Irregular Periods
• Joint & Muscle Aches
• Mood Changes
• Osteoporosis
• Sleep Problems
• Sore Breasts
• Urinary Problems
• Vaginal Symptoms
• Weight Gain

Yes, there are 25+ symptoms of menopause. No, none of them are particularly pleasant. So how do you write about something like hot flashes or low libido or osteoporosis or brain fog in a way that makes people WANT to read?