Insight:

Time is a precious commodity around the holidays / New
Year. People don’t want brands to beat around the bush.

Just tell it like it is.

Concept:

EveryPlate checks all the boxes, and is exactly what you
need in a meal kit for 2019 — it’s not expensive, it’s
ridiculously convenient, and it tastes good.

So sign up.

Because this New Year, it’s that simple.

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