The wind is howling, the snow piles are growing, and the sun is nowhere to be seen. But come dinnertime, you’re not thinking about Mother Nature’s wrath, or the fact that you have to shovel out your car the next morning. Instead, you’re consumed in the deliciously sensory experience of cooking while managing to get as cozy as some of your favorite winter comfort foods.
Like the cheese cuddling with the pasta. The marinade hugging the chicken. The spices slowly snuggling into the ground meat.
So to prove that being cooped up inside during the holiday season can actually be a good thing, HelloFresh executed a hygge campaign grounded in all things cozy — with mesmerizing cinemagraphs to lure you in.
Paid Social (Pinterest)
Creative Director: Jodi Edwards
Designers: Madeleine Lachesnez-Heude & Stella Lee
Photographers: Jean Schwarzwalder & Emily Dryden
Food Stylist: Nadine Page