Limelight Campaign | HelloFresh

To promote HelloFresh’s status as America’s #1 meal kit, we capitalized on the lime logo to literally place the brand in the “limelight.” Except instead of solely shining this spotlight on us, we shifted the attention to our customers whose exceptional testimonials spoke for themselves.

Screen Shot 2018-10-05 at 5.31.37 PMScreen Shot 2018-10-05 at 5.31.48 PM


Creative Director: Jodi Edwards
Designer: Heejin Suh

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