Color within the lines. Settle down. Don’t cheat. Be on time.

These are just some of the many rules that come to mind during the back-to-school season — for some, quite literally and for others, just a distant (albeit vivid) memory. But to prove that cooking with HelloFresh is the opposite of this strictly regulated, right or wrong ethos of the back-to-school season, we turned all the traditional classroom rules on their head, empowering customers to make their own once they step foot in the kitchen.

Custom Google Chrome Plugin

Each time you open a new tab, you’ll see delicious food, a personalized greeting, and weekly inspiration encouraging you to make your own rules in the kitchen.

Creative Director: Jodi Edwards
Designer: Stella Lee
Photographer: Jean Schwarzwalder
Food Stylist: Nadine Page