Back-to-School Campaign | HelloFresh

Color within the lines. Settle down. Don’t cheat. Be on time.

These are just some of the many rules that come to mind during the back-to-school season — for some, quite literally and for others, just a distant (albeit vivid) memory. But to prove that cooking with HelloFresh is the opposite of this strictly regulated, right or wrong ethos of the back-to-school season, we turned all the traditional classroom rules on their head, empowering customers to make their own once they step foot in the kitchen.


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Each time you open a new tab, you’ll see delicious food, a personalized greeting, and weekly inspiration encouraging you to make your own rules in the kitchen.

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Creative Director: Jodi Edwards
Designer: Stella Lee
Photographer: Jean Schwarzwalder
Food Stylist: Nadine Page


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