Divvies is a line of vegan and nut-free cookies, popcorn, and cookie sandwiches with an incredible brand story.
It all started in 1998 when it became clear that Mark and Lori Sandler’s son had serve food allergies. Lori soon became a “mom on a mission” to make allergy-friendly treats delicious enough for everyone—allergic or not—to want to eat. She spent years testing, tinkering, and testing some more until she landed on the perfect nut-free cooking recipe that also happens to be vegan. And Divvies was born.
In advance of their Whole Foods launch, I worked with a graphic designer to overhaul the look and feel of the packaging while infusing elements of their brand story into the copy.