I was tasked by Journy to re-think the copy on their homepage in order to increase onsite conversions with succinct, effective, on-brand copy.

The challenge: Simultaneously balance functional messaging (WHAT Journy is) with aspirational messaging (WHY you should use it while traveling).

The solution: Employ a slider module that swaps out different images and headline copy, with consistent sub-header copy. Each headline starts with a strong, actionable verb and communicates a value proposition of the service, while the sub-header concisely explains what the service is.